The Adidas Laundromat Concept Store in Prenzlauer Berg, Berlin is a testament to a bold leap into uncharted territory, surpassing the conventional Adidas stores we are accustomed to. Laundromat serves as a creative hub for innovative ideas, emphasizing engagement with the local community and fostering collaborations with the cultural and arts sphere.

As the lead producer on this project, I oversaw the entire 3-month construction phase and navigated the complexities of bringing a unique vision to life. From concept to execution, I oversaw every detail, creating a unique space that is still thriving today.

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