The Adidas Laundromat Concept Store in Prenzlauer Berg, Berlin
is a testament to a bold leap into uncharted territory, surpassing the conventional Adidas stores we are accustomed to. Laundromat serves as a creative hub for innovative ideas, emphasizing engagement with the local community and fostering collaborations with the cultural and arts sphere.
As the lead producer and site manager on this project, I oversaw the entire 3-month construction phase and navigated the complexities of bringing the unique vision to life. From concept to execution, from former covid test center to a neat and shiny interior, I oversaw every detail, creating a unique space that is still thriving today.